Of course REALTORS® are relevant. Even in today’s competitive marketplace of self-serve, online Multiple Listing Services, virtual home tours and web-based transactions, the real estate industry has not completely gone electronic. Two Pacific Union GMAC Real Estate top producers Linda Harrison and Ellen Anderson, better known as The Harrison Team, are early adopters of modern technologies and still believe in the importance of personalized service for all clients.

“The Internet is a tool that helps us provide quality advantages to clients,” said Harrison, founder of The Harrison Team and Vice President and Branch Manager of Pacific Union’s Opera Plaza location. “Buying real estate is a significant investment and clients want and expect personal, professional attention from us, in real time. Our goal is helping people make wise and informed real estate investment decisions that build wealth and enhance their portfolio over the long term.”

At the recent Real Estate Connect NYC, Glenn Kelman, CEO of Redfin, expressed his views on how technology is changing how consumers use agents’ services. He said agents view their importance as something completely different than how consumers actually value them. “Consumers want someone to close the deal, while agents think that consumers want someone to help them find a home,” he said.

Specialists in luxury homes and investment properties throughout the world, The Harrison Team believes staying relevant as REALTORS® is all about integrating people and technology to deliver quality results. Using the Internet is a great option for investors to do their homework, research neighborhoods, house styles and prices, and then sit down with an agent. Armed with current information found online, would-be buyers or sellers are then more confident in their discussion with a real estate professional. They have a greater sense of what they want, and realistic expectations of what is happening in the marketplace, said Harrison.

What clients are getting, and paying for, in an agent is the valuable experience and insider knowledge of an expert who is able to guide them through the complicated process of buying and selling real estate. Investing in real estate is a process, and Anderson, the principal partner of The Harrison Team, skillfully navigates the way for clients using her real estate toolbox of negotiating talents, problem-solving initiative, industry resources and online technologies to drive the transaction.

“There are elements in the real estate transaction that are out of our control, but working with us our clients feel taken care of and that we are watching out for their best interests. That is what The Harrison Team does best,” explained Anderson.

The Harrison Team, based in Pacific Union’s Presidio office, offers a full array of real estate services and investment strategies designed to endure and compliment client portfolios for life. Both Harrison and Anderson are skilled negotiators and talented deal closers, representing buyers and sellers throughout the Bay Area and throughout the world. For information, call 415.345.3023 or visit online www.TheHarrisonTeam.com.


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